Series: What’s in Your Toolkit? 10 – Eminé Rushton

I met the lovely Eminé last night at a Psychologies event at the Neom store on the Kings Road  – a place I would gladly while away many hours, its array of scents and general atmosphere of space and serenity are good for the soul. Eminé has an ethereal beauty about her, and a calm wisdom about all things wellness. I wanted to tap into some of that wisdom, to share with you wonderful people. Enjoy!

Tell me about yourself – what’s the day job?

I’m Wellness Director at my favourite magazine, Psychologies. I took the role 7 years ago, when it was ‘Beauty Director’ and swiftly engineered it to include health, and then, last year, moved the role, and our content, into whole-hearted holistic wellbeing, which is where my heart is too (never been a ‘beauty’ girl!).

I’m now also running my own little conscious consultancy, LEAF, which is all about helping the most ethical natural brands find a voice, and working to get them out into the world in intelligent and thoughtful ways. I also run the wellness blog, The Balance Plan with my husband Paul – a home for our recipes, ideas, beliefs and a fresh look at living Ayurvedically (which we are passionate about) in the modern age.

I love your Psychologies 360me campaign, encouraging people to become more aware of their health in a truly holistic way, Tell me more about that. Do you find that people are more keen to nurture their souls, more aware of their mental health nowadays and understanding of modern life’s potential effects on it?

The shift in our collective conscience, in just these last few years, has been remarkable. People only ever used to talk about health in relation to weight loss, dieting, bikinis… it was ad infinitum and ad nauseam and wholly disheartening.

When I launched #360me, the aim was to focus on how we would all FEEL, not look, and to understand that we are not just a body – we are a nourishable soul/spirit, a beautiful mind and a complex gut too… wanting to knit all the pieces together, to say ‘I shall aim to join these dots within me, to enjoy doing so, to celebrate my variousness and all of my multitudes’, was the starting point. No diminishment – no diets, calories, formulaic exercises. Our health should never be based on a formula!

The reception to it has been utterly amazing. I think it’s so rare to find a magazine that talks in a solely wholly celebratory way – that offers practical advice without making you feel insecure in any way. There is so much more conversation around our mental health these days – we’ve seen a huge conversation starter with the royals, and it’s being picked up over and over again.

We’ve long known that 1 in 3 people experience significant mental health challenges in their lives, but it’s never been the case that 1 in 3 would openly TALK about it. We’re not robots, we’re ever-shifting and changing beings, and it makes perfect sense that we will all experience extremely trying, upsetting, challenging things and go through dark and sad times.

There should never be any shame in that. It’s also about realising that some very small things can have a very big impact on how good we are able to feel. Being kinder to yourself. Creating a sleep routine. Eating nourishing food in season. I think we’ve woken up to the fact that we can’t batter our bodies and bruise our spirits and then expect to make it all better with a spin class and a multi-vitamin. We have to start from the ground up – inside our selves.

When I became a mum, one thing that immediately slipped by the wayside was my skincare regime. Up until then my skin had been something I nurtured and loved to look after, so it made me feel quite low that my skin really suffered from the lack of sleep/care/time and hormonal storms, suddenly my face was something I was ashamed of, and wanted to hide  from the world (which is quite hard to do…). Skin is the first thing that starts to show imbalance in body and mind. As a qualified facialist, what would your top tips be for sleep-deprived busy mums to try and keep their skin at its optimum (under the circumstances)?

Oh I know that very well, as someone who was sleep-deprived without respite for 3 entire years. I was lucky I suppose, as worked in the industry, so would still make time (even on a lunch break) for a facial, massage or an infrared sauna… and these things helped keep me feeling more well than I would have done without them. I also found that if I was able to continue to nourish my skin through my diet – lots of omega 3, vitamins, antioxidants (and topping up with Wild Nutrition or Pukka too), my skin saw the benefits.

But let’s be honest: when you’re exhausted and very low on sleep, not much can replicate what you’re missing. I learned the art of napping, several times a day, with my youngest (I took 8 months mat leave), but with my first, I went straight back to work and didn’t get a full night’s sleep for almost 3 years… no pot of cream will help with that! So, when I could, I took magnesium baths, practised a bit of yoga, and got to bed as early as humanly possible.

Even if I was woken 3 or 4 times (or 10!), I’d still have had a bit more sleep at the start of the night. Lack of sleep also really raised our cortisol levels and can imbalance our hormones, so I’d also recommend taken pure and high grade Ashwaghanda (an adaptogen that combats stress) and Shatavari (which balances the female reproductive system), every day. Pukka and Wild Nutrition, are, once again, my go to brands here.

What are your personal mental health tools in your own toolkit?

Learning to meditate with Will Williams, last year, was a big turning point for me. Prior to that I had attended this retreat at 42 Acres with Tony Riddle and Carly Grace and Alan Dolan, and meditation came into my life at a time when I really needed it. The difference I felt after a few days’ rest, meditation, breath work and sound baths, at 42, was unbelievably profound. I could have taken every single spa trip over my 15 years as an editor and the level of wellness I felt after just 3 days at 42 Acres was deeper and more powerful than the whole ‘spa’ lot put together. That’s when I really realised that I was missing a big trick – that pampering, spa-ing, eating well, are all wonderfully salubrious and relaxing, but to really make a big change, and one that then flows into every other part of you, it needs to work on another level – you need to get into the mind, in a significant way.

I’ve since done long meditation weekends with Jody Shield, have taken up more regular yoga with a great online company, Movement for Modern Life, and meditate every single night, in bed, just before sleep. Meditation levels me out and buoys me up more significantly than anything else. It’s my ultimate tool, and I recommend Vedic Meditation to anyone who’s struggled with other forms… it’s the simple repetition of a sound, over and over, in the mind, which gives you a focus and makes it so much easier to allow that wandering mind to free itself from the unrelenting babble.

The big question: How do you balance work and life?

Oh my, I am still trying and learning, every single day. Some days I nail it – but that often relies on the kids playing ball – going to sleep on time, not waking, and all of us being happy and sympathetic to one another! There are some really simple things that do help… trying to wake up with a smile, ‘hey, I get another day! lucky me!’ and waking the children with positivity too. We always sit down to a family breakfast – that’s my husband in the kitchen, cooking up a storm, while I get kids dressed and ready for school. Sitting down, eating, chatting about the day ahead, is a nice way to begin. Arguments can easily kick off between my two children who are both pretty fiery and headstrong, but sometimes I’ll do something funny, like open a window and tell them to waft their worries and whinges outside, and that can diffuse things!

I work very dedicatedly all day long – some days I am at my computer for hours – stopping only to stretch or eat – but I try to balance this with days where I am very mobile and in meetings, hotfooting it across London. If I have to work in the evening, I’ll do no more than 90 mins once the kids are tucked up, and then it’s a real strict shutdown. I turn my phone off, laptop off, and leave them upstairs in my study. I then light a Neom candle downstairs and get the diffuser going in my bedroom, so that soothing scent starts to waft through our space, as I potter around tidying, washing, organising, cleaning… then lights go off, candles flicker, I may bathe or do a short yoga class, but I am strict about always doing my 20 minute meditation just before bed… I may fall asleep mid-med, which is lovely too… the biggest thing that derails me is feeling overwhelmed. That sense of HOW ON EARTH AM I GOING TO MANAGE ALL OF THIS?

What life has taught me is that I do manage. That the time it took to worry and dwell and fear is much better used DOING. Even just making a list can help you feel as though you’re a bit more in control. Sometimes too, the things you dread doing are almost pleasurable once you get down to them – there’s always a sort of satisfaction to be gained from the action – so much more satisfying than the hypothetical phase of worrying about it! Being very strict with my diary is another one. Some people must think me so rude – they’ll email to ask to meet up (and I love meeting up with interesting people!) and I’ll say that I can’t see them for two months. It’s not that I am so utterly busy every single day, but that I need to build breathing space and non-travel days into my life too.. days when I can sit at home, write, think, mull, create… rather than go into another day of back-to-back meetings.

That’s working for me, with two big work roles to balance  (and that doesn’t include motherhood!), and a sense that I don’t want to be swallowed whole by it all. Pace is important I think and we don’t tend to give it much thought – but I’ve learned that if I have one very busy on-the-go rushing day, I like to follow it (if I can) with one calmer and stiller day.

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